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Web Content Producer

Company Name:
The Sage Group
Web Content Producer
The Sage Group is looking for a Web Content Producer to work with our client, a leading global data center and interconnection services company on the Peninsula. As an integral member of the Digital Marketing Team you will execute short and long term content projects for our client's corporate websites, campaign landing pages and other externally facing web properties. If you have experience writing web content that is both search and conversion focused under tight and competing deadlines with a strong working knowledge of: Digital Marketing, SEO, Social Media Marketing, Campaign writing, HTML, and leveraging Analytics to drive user-centric content, then please apply!

Responsibilities
Actively develop and produce digital content to corporate websites working with the Digital Content Manager to execute global internal stakeholder requests. Be an invested and active owner of existing web pages to constantly improve our web presence and user experience.
Contribute and collaborate regularly on prescribed processes and cross-platform digital media strategies, including home page promotions, digital campaigns, and social media.
Work with internal partners to ensure message consistency and take ownership over the site so that digital destinations support key content marketing initiatives to increase engagement with potential customers.
Be a strong contributor to organic search (SEO) initiatives, developing partnerships with stakeholders to identify and manage keywords, project attributes and overall SEO content processes.
Exhibit strong understanding of online trends, measurement tools, and other engagement platforms (such as events, lead generation, marketing resource centers, sales enablement sites, etc.) that round out the online experience and help identify how content is consumed.

Skills Required
Bachelor's Degree or equivalent work experience in marketing, advertising, communications, design, technology or related field
Minimum of 2-3 years Digital Marketing experience with a very strong focus on web content
Results-oriented, motivated contributor who brings passion and an intrinsic drive to succeed
Background in web writing, journalism, advertising, marketing, writing, literature, communications, mass media is preferred; strong understanding of content marketing
Strong project management skills and strengths in managing multiple projects/deadlines; ability to set priorities and be flexible in changing environments; goal orientation with a strong bias toward action and tangible results
Experience with SEO and SEM best practices and skilled at maintaining ongoing programs for search
Working knowledge of HTML and familiarity with enterprise level CMS platforms
Strong verbal and written skills to communicate effectively with internal and external stakeholders
Familiarity with Google Analytics, Google AdWords and Marketo Lead Management is a plus; leveraging data to drive content decisions is a must
Industry knowledge and experience with B2B marketing to the IT or telecom industries is a plus
Prior start-up experience and mentality a big plus

Length: 6 months to start, possibility of conversion
Location: Peninsula
Timing: Immediate


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